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Program dedicated to actors within the sector engaged in sustainably transforming tourism

Paris&Co brings together players in the tourism ecosystem who are committed to transforming the sector by encouraging accessibility for all, contributing to the creation of a more active and responsible society, and supporting ecological transition in tourism. We are committed to three major initiatives: an incubator for startups, an experimental field in partnership with Atout France and a trend observatory.

Our mission can be broken down into 3 areas of innovation that contribute to continuously improving tourism’s value chain:  

  • Participating in sustainably transforming the sector and continuously improving the visitor experience
  • Encouraging accessibility for all and fighting against social exclusion
  •  Supporting the development of innovative solutions for visitors and professionals in the sector


Our innovation themes


+ Visitor Experience & Welcome      + Tourist mobility

+ Hotel & Restaurant      + Discovering cultural heritage

+ Travel for all


Success stories


The most successful fundraising


70 M€

8,9 M€


5 M€



11 partners


Well-known, recognized brands have trusted us and continue to assure us their loyalty.