Customers' expectations are constantly changing with regard to companies offering them goods and services. They are in demand for faster responses and less restrictive channels. Hyper-connected, more educated, more engaged, customers are becoming more demanding and more responsible.
The customer journey becomes omnichannel (physical, digital, vocal, phygital) and must therefore be seamless for those who come into contact with a company or use its services. The customer expects to be able to use the channel of his choice to contact a company without having to compromise on the quality of service provided. Customers now demand a fluid and personalized experience, where they feel unique, listened to.
These new experiences can take on a thousand faces based on as many innovative technologies (AI, VR, chatbot, IoT...).
The main challenge is therefore to offer an exceptional experience that attracts customers, converts them and engages them over the long term (the customer can be B2B, B2B2C and B2C).
The main objective of this program is to accelerate the development of young companies and foster the establishment of business collaborations with the platform's key partner accounts: AG2R La Mondiale, Bouygues Telecom, Diam, FDJ, Hammerson, L'Oréal