Founded in 2016, Pledg originally specialized in group purchases between friends. After a first fundraising in 2017, the startup turned to deferred and fractional payment. Consumers are increasingly aware of the benefits of this type of payment. Pledg now offers its solution in 9 European countries and claims 300 customers including Decathlon, Leroy Merlin, Le Grand Prix de France, etc. Fintech differs from existing offers by targeting both individuals and professionals. In particular, it has developed a unique deferred payment technological solution for ManoMano that allows professionals to defer their payments by 30 days on average and the marketplace's sellers are paid immediately.
This new round of financing was carried out with Portag3 Ventures and Aquiline Capital Partners, as well as Smart Lenders Asset Management, Financière Arbevel and ODDO BHF, former investors in the company. These funds will enable Pledg to accelerate its French and European development and increase its workforce. Jacques-Olivier Schatz, former head of the neo-bank Nickel, has just been appointed as Chief Operating Officer to support this development.
With this fundraising, Pledg also wants to continue investing in its product and launch a securitization mutual fund. Hélène Falchier, Partner at Portage says: "We are delighted to support Pledg’s growth and to contribute through our investment to this first CTF implementation. Pledg's ability to structure a securitization so early in its development is in itself a guarantee of its success”. "This magnificent operation, together with the arrival of Jacques-Olivier to assist me, will allow us to accelerate our development in France and to penetrate the European market while remaining focused on major e-commerce and retail accounts, which is our DNA. We will also accelerate our in-store deployments where the BNPL (Buy Now, Pay Later) is still non-existent", says Nicolas Pelletier, co-founder and CEO of Pledg.