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Fanprime, the young startup created in 2019 and supported by Level 256 (Paris&Co), has just completed a €2.1 million seed round with business angels Accurafy 4 and the support of BPI France and Banque Populaire. This fundraising marks a major step in the development of its corporate offer, and enhances its international expansion.
Fanprime, a white label web and mobile solution, was created in 2019 to allow rights holders such as sports teams and federations, esport teams and leagues, music labels and artists or specialized media to easily reward their fan communities’ engagement on the digital, social and transactional platforms they already use.
The company was created to compensate for rights holders’ lack of knowledge about their fans and help them recreate a more direct relationship with their communities. Direct-to-fan marketing is a major issue for the economic sustainability of all sports and entertainment industry players. This observation was accentuated by the health crisis and highlights the importance of this type of solution.
For Fanprime, this round of financing is an important step in its ambition to become a world leader in this new Sports and Entertainment economy. The operational and financial support of the Accurafy 4 investment fund will rapidly enable the company to:
- strengthen product development, and
- accelerate market penetration in several geographic markets (Europe, the Americas, India) and three verticals (sports, esports, music).
Fanprime’s proposed solution is already operational with several big names in sports and esports in France and abroad.
"This partnership with Accurafy 4 is a great springboard for Fanprime. Our ambition is to become a major loyalty player in the Sports and Entertainment industries, which represents a potential market of several billion euros."
David LOZANO, Jean-Christophe WANTZ and Julien RAOUST, founders of Fanprime
Other news #Levée de fonds, #Startup
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