Building a more efficient, better adapted city
Urban Lab is Paris&Co’s urban experimentation laboratory. Its mission is to orchestrate and accompany in vivo experimentation for innovative solutions throughout the greater Paris area. From startups to major corporates, we assist companies in testing their prototypes and services under real-life conditions. Urban experimentation helps them understand and anticipate user needs, in a logic of open innovation between entrepreneurs, city-dwellers and decision-makers.
What is experimentation?
Experimentation means beta-testing an innovative device or solution that has been designed but not yet marketed, under real-life conditions while targeting a specific market segment. It represents a key phase of the design and innovation process, letting startups measure whether B2B and B2C users will adopt their solution, and helping them improve it before taking it to market.
Since its creation in 2010, Urban Lab has
Launched 14 programs
Deployed 200+ experimentation trials
Accompanied 300+ companies