The cultural offer is currently exploding at all levels: a diversity of forms, a proliferation of opportunities, a growing interest in culture and tourism ... In this ever-changing context, innovation and the contribution of new technologies are essential for attracting a wider audience to culture. Experience how technology and culture come together at the 2019 Hacking de l’Hôtel de Ville in Paris.
Culture, learning, technology
The aim of Art Kids Paris? This startup has been turning Art History into an interactive experience for young audiences since 2014: artistic encounters, treasure hunts, events, fairs ... Museums become playgrounds where children take an active part, and educational booklets are replaced by notebooks where kids can be creative. Their goal: use innovation to enhance pedagogy.
At Intuit’art, the Mona Lisa springs to life. Watch Leonardo da Vinci’s famous painting transform itself into a 3D work of art. For four and a half years, Patrick Chauvin, founding partner of the startup, and his team have been bringing viewers closer to art through immersive animation, the use of digital methods and augmented reality. It’s an approach based on staging that aims to make nature and art accessible through technology.
The idea of Escovery: develop a completely free application based on a system of geolocation to offer texts, audio podcasts and pictures of your immediate surroundings. The app gives users personalized access to anecdotes and stories about nearby monuments, a major differentiating feature compared to industry competitors. A perfect example of how new technologies can reconnect people to the world of culture.
Culture for all
Fourth stop in our trip under the roofs of the Hôtel de Ville: the TUMO Paris program by Forum des Images. This digital creation school for adolescents, launched in 2018, offers pedagogy based on the Armenian educational system. TUMO gives children in Paris from modest backgrounds free access to culture and the digital world, offering eight different specialties (cinema, video games, music, 3D modelling, programming...). Participants discover and develop new knowledge in these areas. 40% of the students are girls, who tend to choose graphics specialties. The school is trying to broaden this horizon and "break this absurd precept stipulating that programming and video games are made for boys," says Inès Selmane, Strategy and Development assistant at the Forum des Images.
By Patricia Gomez de Olea and Paul Cappuccio, Centrale Supélec Paris students